Traditional Marketing vs Content Marketing

7 November 2015

Marketing, in its simplest form, is meeting the need for service or product to a customer. There will always be a demand for a item; we are humans-so we are eternally in need of something. Whether it be a easier mode to transport, technological device, shopping or even food; a void is there to be filled.

McDonald’s, KFC and Subway all use a common strategy. The top 3 leading  food brands have great success in sales and customers’ support, due to their dynamic marketing strategies.

  1. They research the market, customers and adapt accordingly.
  2. They effectively utilize the 4P’s: Price, Product, Place and Promotion to fit within their business models.
  3. They invest in social media. (Read more about this in Content Marketing).

Budget

Traditional Marketing is expensive and requires a defined budget to be used for product(s) effectiveness. Before social media, in order for your company to get recognized, you had to spend over $1500 USD for a fairly constructed 30 second ad production. A commercial airtime cost you on average, $15,000 USD. Read more on cost of advertising on Television.

Content Marketing

The world today is trending towards higher use of technology and digital media, as it recognizes the need to connect with customers more frequently. Content Marketing involves using BlogsVideos, Podcasts, Infographics and other downloadable items for customers to use.

More than half of the world population has access to a cellphone or a mobile device. On average 3.5 of 5 persons use their cellphones whenever they travel, to work, school or leisure.

Since there is a high frequency in mobile device usage, the best way to connect with customers is to configure your content into their daily lives through these media.  Huffington PostCNN and Russia Today are aware of this trend towards Digital Media and have incorporated strategies to meet this need. To increase subscribers of their content, they have developed Apps software and have active presence on social media. KFC has also used this approach to advance their products.

The more you create content, the more people (customers) will know about your product or service. Try using the 4P’s guide and adapt it into Social Media and Content Marketing strategy, you will be amazed by the results.

To be successful in Content Marketing, you need a strategy:

  1. Plan your strategy.
  2. Identify clear objectives.
  3. Identify the appropriate media platform to be use for sharing content.
  4. Create metrics.
  5. Evaluate strategy.

Traditional marketing is still an important aspect to all business; however Marketing Managers and Business owners should include Content Marketing into their strategy to develop stronger relationships with customers and increase sales.