Getting you in front of the media and letting them see your expertise is one of our goals. We want the world to know more about you and what you are doing. When we learn about media opportunities, we either pitch you to them or bring the opportunity to you for a quick response. We also use social media to connect with the media outlets to build the kind of relationship that shows them what you are an expert in. When they have a need in your area of expertise, we want them thinking of you first.
i. Research about brand (Macro Level: Assessing perception about brand, competition, industry and customer. Micro Level: Press and Social Media views about your brand)
ii. Creating a defined campaign (Identifying customers, Message, Objectives and Goals)
iii. Creating a Pitch message
iv. Media Tactics (Press Release, Story pitches, Rapid response to breaking news, Interviews, Blogs, Contributed Articles)
v. Creating a Schedule