8 Social Media Strategies for Business

Having a business without connecting with your customers online is akin to being an anti-social person. Everyone is on social media these days: students, teachers, parents, college graduates and even CEOs. The very people you are targeting.

Brand loyalty, customer retention and support are vital components to any business success. Customers love to feel a part of the business; appreciated and to know that their views are appreciated and matters.

Social Media is a growing phenomenon among top management personnel and businesses . Forbes states that 32 % of CEOs have at least one social media account. If they see the value in social media, why shouldn’t your business see its importance as well?


The world is increasingly becoming digitalized, everything you need is just ‘a click away’. Content Marketing is the new trend that when integrated with traditional marketing techniques increases company profits and develops strong, positive relationships with customers.

A good USP (Unique Selling Proposition) differentiate you from your competitors; creates effective communication and add value to your products and services.

Here are 8 tips to help you in creating a Social Media strategy for your business:

Create a clear objective.
Identify your customers.
Know your competition.
Create metrics.
Develop your content.
Choose your platform.
Engage your audience.
Evaluate your performance

Get social today! Connect with your customers. It will add more value to your business.